Advanced Online Organizing

Posted by | June 16, 2016
Ladders that Build Leaders: Rebooting Engagement (Online and Off!)

In a world where digital media use is maturing, it's time to renovate the tools we use to build leaders. The concept of the ladder of engagement is not new;...

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Posted by | June 16, 2016
Chewbacca Mom Takeover: The Future of Online Organizing

There is power in everyday people being able to take over the Internet with their joy, their pain and their authentic lives. Facebook Live launched in April and, one month...

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Posted by | June 1, 2016
Building Power through Your Email List

Join us for a session on how to use email to increase your organization's activism, fundraising, and web traffic reach. This session is for those with an existing email program...

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Posted by | June 1, 2016
How to Make Your Content Go Viral (Maybe)

Do you have a boss telling you to make everything go viral? It's ok. This is a safe space. Upworthy returns to explain what can actually (maybe) make your content...

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Posted by | June 1, 2016
Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice among digital campaigners. But most people haven't yet cracked the nut...

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Posted by | April 25, 2016
Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals

Websites are an integral way to communicate with your audience and engage them to take action, from signing petitions to donating money to spreading the word about your organization. But...

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Posted by | April 22, 2016
Using SEO for Social Change, Profit and Fame

SEO is straight up magical. It's free, easy, and can drive millions of visitors to your website. I’ll show you how I used SEO to secure top Google placement for...

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Posted by | April 22, 2016
Using Digital Ads to Boost Your Multi-channel Campaign

Multi-channel campaigns are proven money raisers. But are you using every tool available? Using digital ads to boost your multi-channel campaigns will give you the information you need to take...

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Posted by | April 22, 2016
The #1 Way to Engage Your People

Engagement isn’t a trend; it’s how we win. The problem is that most content strategies with engagement in mind are based on the idea of posting or emailing from a...

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Posted by | April 22, 2016
Obama-Like Targeting Tech Goes Local: Using Digital Ads to Reach the Voters You Need to Win

Join us to learn how down-ballot and local candidates and issue advocacy campaigns can utilize cutting-edge technology to reach registered voters wherever they go online. You’ll learn how to create,...

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