When Facebook banned political and social issue ads in 2020, organizers and campaigns were faced with an unsettling reality: Digital communicators rely too much on Facebook ads. We'll explore the...
Posted by | June 3, 2019
From building a brand to driving acquisition, fundraising and mobilization, ads can help your campaign conquer its goals. Come learn from Facebook’s Advertising Team on how to run ads effectively,...
Posted by | May 22, 2019
How do you best get your Facebook and Instagram content in front of the right people? What tools does Facebook have specifically for the politics, government, and advocacy world? How...
Posted by | April 25, 2019
This panel will offer suggestions about metric driven campaigns to better help organizers grasp the historical and contemporary ways that data can exploit black, indigenous and low-income communities. Data can...
Posted by | April 25, 2019
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...
Posted by | April 25, 2019
Whether you look at AOC, DJT or Cardi B, it’s clear that digital personalities that create online communities are driving the direction of contemporary politics. While influencer engagement has been...
Posted by | April 25, 2019
Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Sol Freire and Kelcie Glass...
Posted by | April 25, 2019
It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing...
Posted by | April 25, 2019
Love it, like it or hate it, the need to use Facebook in our organizing work isn't going anywhere anytime soon. From pages to groups to advertising, there are constant...
Posted by | April 25, 2019
Facebook Messenger bots are an exciting new tool for growing and engaging your online audience through campaigns. In this session, organizers will present a case study of how Messenger bots...
