Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals

Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Saturday, Jul. 16 3:00 PM

Ends: Saturday, Jul. 16 4:15 PM

Room: 102

Websites are an integral way to communicate with your audience and engage them to take action, from signing petitions to donating money to spreading the word about your organization. But most people don’t know how to lay out their website to get more supporters to sign those petitions, donate that money and spread the word. We’ll walk you through best practices in website design, including how best to lay out a form, how to get someone to click a button, how to best orient your audience around a campaign and why it’s important for your website to be responsive.

This training is suited for anyone who wants to learn more about how they can leverage a website to be a tool for increasing engagement, fundraising and outcomes. This session is open to any position, not just designers and developers.

Trainers

Debra Cleaver

debra.cleaver

Debra Cleaver is the Founder and CEO of Vote.org, the leading non-partisan, nonprofit organization increasing voter turnout. Since 2016, Vote.org has registered close to two million voters, and run large-scale Get Out The Vote campaigns targeting tens of millions of low-propensity voters.

Debra is an alum of Pomona College and Y Combinator and is currently a DRK Fellow for Social Entrepreneurship. She frequently speaks at relevant conferences nationwide, including SXSW, Harvard Law, the Harvard School of Government, University of Michigan, and the SUMMIT Ideas Festival. Debra and her organization’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more.

Other sessions: Using SEO for Social Change, Profit and Fame

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