Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Friday, Jul. 15 5:00 PM (Eastern)
Ends: Friday, Jul. 15 6:15 PM (Eastern)
In a world where digital media use is maturing, it’s time to renovate the tools we use to build leaders. The concept of the ladder of engagement is not new; but like any conceptual tool, it’s time for a reboot. This training will lead participants through a set of strategic planning tools and exercises that will show how ladders of digital engagement can be built to foster online growth and offline leadership development. We’ll also examine the squishy word “engagement” and discuss elements and strategy worth examining when developing a meaningful definition of engagement, as well as metrics.
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns since 2000, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.