Using SEO for Social Change, Profit and Fame

Using SEO for Social Change, Profit and Fame

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Thursday, Jul. 14 2:30 PM (Central)

Ends: Thursday, Jul. 14 3:45 PM (Central)

Room: 101

SEO is straight up magical. It’s free, easy, and can drive millions of visitors to your website. I’ll show you how I used SEO to secure top Google placement for almost any search related to voting, driving millions of visitors to We’ll share our case study on how LDV registered 100,000 voters in 2012 on just $5000. During the training, you’ll learn five things you can immediately do to your website to improve your search engine ranking and reach more visitors without spending any more money.

This is an intermediate to advanced level training for people who love the internet, love user-generated content, know HTML and have administrative access to at least one website. Bring your laptop and your admin password so you can get under the hood of your website and start making changes.


Debra Cleaver


Debra Cleaver is the Founder and CEO of, the leading non-partisan, nonprofit organization increasing voter turnout. Since 2016, has registered close to two million voters, and run large-scale Get Out The Vote campaigns targeting tens of millions of low-propensity voters.

Debra is an alum of Pomona College and Y Combinator and is currently a DRK Fellow for Social Entrepreneurship. She frequently speaks at relevant conferences nationwide, including SXSW, Harvard Law, the Harvard School of Government, University of Michigan, and the SUMMIT Ideas Festival. Debra and her organization’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more.

Other sessions: Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals

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