Communications

Posted by | April 25, 2016
The Trump Effect: Techniques to Combat Prejudice in the Age of Islamophobia

How can you possibly connect with an audience that sees your skin color or your head scarf and thinks “terrorist”? How can you be an effective ally for Muslim, Arab...

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Posted by | April 25, 2016
Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially if you are strapped for cash. Our exercise-based curriculum will help...

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Posted by | April 25, 2016
Presence and Authenticity: How to Be a Media Star

Great actors save mediocre plays—but great plays never save mediocre actors. What is more memorable: the message or the messenger? In today's celebrity culture, skilled media talent dominates the narrative....

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Posted by | April 25, 2016
Organizing with a Gender Frame: How to Step Up Your Game and Win!

Many multi-issue organizing groups, even some with impressive scale, work on issues that deeply impact women but don’t use an explicit gender lens in determining their strategies, messaging or policy...

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Posted by | April 25, 2016
Oppositional Messaging: How to Marginalize your Opponents While Uplifting Your Values

Organized racist movements use sophisticated messaging platforms to advance their bigoted agenda. Pushing back in this political climate requires effective, consistent messages to marginalize your opponents, frame the issue based...

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Posted by | April 22, 2016
Mindful Communication: 5 Steps to Getting the Best Outcome from any Conversation

As activists and organizers, we know the challenges that can arise in effectively communicating and getting the outcome we desire from conversations or meetings. We too often get in our...

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Posted by | April 22, 2016
Issues that Matter, Brands that Inspire: Action Branding 101 [Voter Pick]

How can we as campaigners learn from the traditional branding world to develop cult followings around the social issues we care most about? Introducing Action Brands, built by campaigners, for...

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Posted by | April 22, 2016
Changing the World One Story at a Time

Last year, California Gov. Jerry Brown signed into law an aid-in-dying bill that had been defeated six times before. This was in large part thanks to 29 year old Brittany...

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Posted by | April 19, 2016
Moving Beyond White Guilt: How to Talk to Whites About Systemic Racism [Voter Pick]

You might hear white members of your organization say things like, "I don't see race" or "We should focus on economic inequality; that will take care of everyone." Knowing how...

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Posted by | April 14, 2015
No Jedi Mind Tricks Needed: Harnessing the Power of Narrative

Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public's attention and failing to move anyone to action. The solution is to ground...

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