Communications

Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public's attention and failing to move anyone to action. The solution is to ground...

Using media is a must for activists. But how do you select the best story to catalyze action? Do you want to bring people of different perspectives together, or drive...

Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how...

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns...

Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you're not communicating with a significant and important...

All successful campaigns share some basic elements that help you win, but if you are running a bilingual campaign, there are important steps to take to help you engage Spanish-speakers...