Communications

Posted by | April 2, 2014
How to organize kick-ass press events and get your campaign covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how...

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Posted by | April 2, 2014
You’re invited: The marriage of policy and organizing

Often, the policy world is disconnected from the work organizers do on the ground. Learn how communications teams can build the bridge between the two worlds, providing the solid resources...

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Posted by | April 2, 2014
Using video to change hearts and minds

Well-produced video allows you to harness the power of visual storytelling and reach your audience in a deep and memorable way. It is now easier than ever to create video...

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Posted by | April 2, 2014
Stories from the field: Lessons from the 2013 immigration reform battle

Despite the media declaring immigration reform dead last year, the power of personal stories has revived the fight again and again, from family members affected by immigration policies being featured...

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Posted by | April 2, 2014
Story of self: Using your own stories to power your organizing

As many of us know, orrganizing is about relationships;  well, relationships and strategy. Using Marshall Ganz's well-developed Public Narrative framework, we will use our time together to learn the best...

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Posted by | April 2, 2014
Presence and authenticity: The key to being a media star

Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....

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Posted by | April 2, 2014
Using strategic communications to win on controversial issues

If you work on issues that spark public controversy and challenge deeply held convictions, strong controversy communications strategies should be a foundational part of your campaign toolkit. From immigration to...

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Posted by | April 2, 2014
Vision, values, voice: Building powerful messages to win

If you've read anything on political messaging lately, you know you're supposed to be talking about values and perfecting the art of storytelling. But what does that mean? This workshop...

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Posted by | April 2, 2014
Be your own megaphone: Tips for putting your cause or organization in the spotlight

Organizations and activists often overlook high-value, low-cost ways to place their work before interested audiences. From personalized outreach to submitting guest pieces at niche sites, there are cost-effective and efficient...

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Posted by | April 2, 2014
How to get media and breakthrough on your issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns...

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