Communications

Posted by | August 18, 2021
GOP Racist Attack Ads Are Coming (Again): How to Track and Respond

Since 2017, Republicans at all levels have made attacks on immigrants a key message in their campaigns. Those efforts have backfired but immigration was the tip of the spear. These...

Continue Reading
Posted by | August 18, 2021
Is this a Crisis? How to Decide and Respond

We work in a highly-engaged, easily-enraged communications environment. We are surrounded by crisis all the time; poverty, racism, inequity and injustice are all clear and present dangers. Should we react...

Continue Reading
Posted by | August 18, 2021
Campaign Comms From A to Tweet

Candidates and organizations, especially if they're just getting started, must craft and master their messages -- in plain language and in all media. This can mean the difference between success...

Continue Reading
Posted by | July 31, 2020
Pitching in a Pandemic: Making News when the News is Bananas

There’s always been an art to getting your story out there in a busy news environment, but in 2020, sometimes it feels like you have to be Da Vinci to...

Continue Reading
Posted by | July 29, 2020
Waging a War Against Disinformation and Misinformation: How to Win Using Inoculation and Facts

This cycle we are witnessing an unprecedented, corporate backed misinformation and disinformation campaign. Lies are being weaponized to stoke fear and uncertainty.These campaigns are designed to sow confusion, and ultimately...

Continue Reading
Posted by | July 27, 2020
Race-Class Academy: A New Training Toolkit for Organizations and Individuals

The race-class approach opens up new possibilities for building our multi-racial progressive majority. We created the Race-Class Academy to help organizations (a) train their trainers, (b) educate their members, and/or...

Continue Reading
Posted by | June 15, 2020
Media 101: Training for Organizers New to Talking to the Media

Are you new to talking to the press and need a quick run-down on how to do it well? We'll supply you with a solid foundation on the basics of...

Continue Reading
Posted by | June 15, 2020
How to Get on TV and Make It Count

Getting on TV is an important part of your candidate's or organization's earned media portfolio, but getting on TV can be tough. This training will teach the fundamentals of whom...

Continue Reading
Posted by | June 15, 2020
From the Brain to the Ballot Box: The Psychology of Effective Messaging

This training, by the author of The Political Brain, focuses on three principles of effective messaging rooted in psychology, neuroscience, and message testing with 100,000 voters of the last 15...

Continue Reading
Posted by | June 15, 2020
The Power of the Pod: Activism, Movement Building and Fundraising through Podcasting

Podcasting is the fastest growing digital media platform in terms of audience reach and revenue growth. This training will cover end-to-end podcast production with a concentration on the technical aspects...

Continue Reading