Basic Online Organizing

Posted by | June 6, 2018
Digital Advertising for Campaigners (Sponsored Training)

Over the past few cycles, progressives have fallen behind on digital advertising—even as voters are increasingly spending their time online. In previous election cycles, Republican campaigns have outspent Democrats online,...

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Posted by | May 23, 2018
Do It Yourself! How to Build a Small-Dollar Fundraising Program for the Causes You Care About

Ever since the 2016 election, activists around the country have been calling their elected officials, marching, volunteering and donating. We're even seeing people take the next step and ask their...

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Posted by | May 22, 2018
Live Tweet Your Way to Success

Live tweeting protests, panels, elections days, conferences (like the one we're at today!) and even TV shows are some of the most effective ways to grow an engaged Twitter following...

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Posted by | May 22, 2018
Websites 101: Best Practices for 2018

If your campaign or non-profit is thinking about building or rebuilding a website this year, it's tough to know what will deliver results and what will be the next <blink>....

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Posted by | May 22, 2018
Get Tested: How to Run an Optimized Email Program

Every email list is a special unicorn. How do you know what messaging motivates your supporters? What subject lines grab their attention? Which layout will get them to click through?...

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Posted by | May 22, 2018
Tools for Winning Your Campaign: How We Ended Fracking in Maryland

Using the Food & Water Watch Don't Frack Maryland Campaign as a case study, we will demonstrate the Midwest Academy Strategy Chart as a tool to power map your targets,...

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Posted by | May 22, 2018
Stop Telling Me to Make It Viral: Establishing a Compelling Digital Presence for Your Org or Campaign

We can't teach you how to make a post go viral, but this workshop can help you establish a compelling digital presence for your organization or campaign. We'll introduce messaging...

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Posted by | May 22, 2018
Digital Organizing 101

Join us for a primer on digital organizing. We'll focus on social media and cover what it means to conceptualize your own digital strategy, why social media fuels activism and...

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Posted by | May 22, 2018
The Millennials are on Instagram: Why Social Media is the Foundation of Organizing At-Scale

#BlackLivesMatter. #NeverAgain. #55Strong. What do these all have in common? An expert use of social media. Movements throughout history have always mastered new technology to advance their cause. In the...

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Posted by | May 22, 2018
Snap the Vote — Learn to organize on Snapchat

In this training, we'll cover Snapchat 101 and best practices for using the platform. Plus, we'll provide some advanced tips for how to use Snapchat for organizing, campaigning and civic...

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