Stop Telling Me to Make It Viral: Establishing a Compelling Digital Presence for Your Org or Campaign

Stop Telling Me to Make It Viral: Establishing a Compelling Digital Presence for Your Org or Campaign

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Friday, Aug. 3 4:15 PM

Ends: Friday, Aug. 3 5:30 PM

Room: R02

We can’t teach you how to make a post go viral, but this workshop can help you establish a compelling digital presence for your organization or campaign. We’ll introduce messaging and branding (including graphics, photography and basic design theory); discuss how to find and grow your audience, cover events, generate buzz and engagement and measure impact. Finally, we’ll share how to build this multi-channel digital strategy into your entire organization’s work and form external partnerships. Our digital strategy will be informed by a racial justice, environmental justice, feminist, disability and LGBTQ lens, and it is our hope that our training will help change the online conversation on progressive issues to be more inclusive and intersectional.

Trainers