Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Aug. 2 1:00 PM (Central)
Ends: Thursday, Aug. 2 2:15 PM (Central)
Room: R01
Every email list is a special unicorn. How do you know what messaging motivates your supporters? What subject lines grab their attention? Which layout will get them to click through? Are graphic emails really all that? The answers to all of those questions—and more—are a simple email test away. In this session, attendees will learn the basics of email testing, including what makes an effective test, what tools they need to start testing, testing best practices, how to analyze the results of a test and how to apply those lessons to future emails.
Malinda Frevert has nearly a decade of experience doing digital work for candidates, electoral groups, and advocacy organizations.
She began her career organizing farmers and ranchers agains the Keystone XL pipeline for BOLD Nebraska, has worked for campaigns in Minnesota and Ohio, ran the email program at EMILY’s List for four years, and was deputy digital director of the DSCC.
She currently works at Run The World Digital as a senior digital strategist.
Other sessions: Manager Confessions: Yeah ... I'm Gonna Need You to Come in on Saturday
Damien (he/him/his) is the Email Director at Middle Seat.
Damien has served as an email strategist and thought leader in the progressive digital space for more than a decade, working with a diverse array of organizations to build and launch successful, award-winning email campaigns.
He has worked with progressive campaigns and organizations focusing on a wide array of issue areas that include progressive political advocacy, environmental conservation, reproductive rights and gender equality, racial equality and social justice, public health, and animal welfare.
Many of you are asking about Netroots Nation 2021 plans. We’re happy to report that #NN21 WILL happen, but we haven’t yet announced our plans for dates and format. As we keep a close eye on the latest COVID-19 developments and weigh our options, know that we are doing so to ensure that NN21 is safe and accessible for as many people as possible. Check back in April for more details, and make sure you’re on our email list for announcements.