Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Session Type(s): Training

Training Tag(s): Communications

Starts: Friday, Jul. 17 4:45 PM (Eastern)

Ends: Friday, Jul. 17 6:00 PM (Eastern)

Room: 229 A

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how to plan and execute a great press event—and generate thousands of dollars in media for your campaign.

Trainers

Lacey Connelly

Lacey Connelly

Lacey Connelly has been working on campaigns for 17 years. Starting as an intern Opposition Researcher during the 2004 Illinois Senate primary (where her boss lost to a little known State Senator named Barack Obama), she went on to work as a Field Organizer, Direct Mail Consultant, Compliance Manager, Training Director, and eventually, Caucus Director for the West Virginia House Democrats. She left the Caucus in 2021 to start her own business as a Burnout Recovery & Stress Management Coach working primarily with progressives doing political work.

Lacey has lived in big cities across the country, but her heart lies in the small towns of Appalachia. She loves working with organizers and candidates whose passion is making change on the local and state level. At her core, she believes that the purpose of government is to help people.

When she’s not coaching or training up-and-coming superstars with the NDTC, you’ll probably find Lacey teaching a yoga class via Zoom, reading with a cat or dog on her lap, or camping in the West Virginia hills.

Other sessions: The Revolutionary Conversation: Changing the World One Voter at a Time, Making it Rain: Donor Research and Baller Asks


Adam Green

adam.green

Adam Green is Co-Founder of the Progressive Change Campaign Committee, a grassroots organization with a million members that engages in electoral and issue advocacy work — with a focus on economic populism and democracy issues. For four years, he worked as Director of Strategic Campaigns and Civic Communications Director for MoveOn.org. Previously, Adam served as the Democratic National Committee’s press secretary in Oregon for the 2004 presidential campaign, communications director for the New Jersey Democratic Party in 2003, and press secretary for the top winning Democratic U.S. Senate race of 2002 in South Dakota. He has a B.A. from George Washington University and a law degree from University of Virginia — and is a frequent guest on MSNBC, C-SPAN, and other media outlets.

Other sessions: Progressives' Role in the 2016 Primary Debate

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