Session Type(s): Training
Training Tag(s): Communications
Starts: Thursday, Jul. 16 6:45 PM (Eastern)
Ends: Thursday, Jul. 16 8:00 PM (Eastern)
Room: 229 B
The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns can influence decision makers, persuade the public, provide legitimacy and be the difference between a winning campaign and a losing one. In this session you’ll hear from media and PR professionals about best practices and tips on how to make the most impact.