Training

Posted by | April 17, 2023
Crafting a Persuasive Message: Using Rapid Pre-testing to Iterate Quickly

More than 60% of political campaign budgets are spent on advertising. Unfortunately, we struggle to know whether our message actually persuades. Many campaigns rely on social media metrics to get...

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Posted by | April 17, 2023
Punchlines with a Point: How to Use Humor to Make Your Message Heard

Generation after generation, reactionaries have declared the death of comedy and pegged progressive activism as the culprit (albeit disguised as “political correctness”). As progressive speechwriters, published humorists and veterans of...

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Posted by | April 17, 2023
GOTVax: Lessons Learned from Doing Public Health “Campaign-Style”

GOTVax applied common electoral strategies and tools such as phones, canvassing, P2P text and storytelling to get Black & Brown folks vaccinated—and ended up coming up with new approaches that...

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Posted by | April 17, 2023
Disinformation Station: How to Stop Racist and Misogynist Disinformation

Join us to learn how to define and identify mis-, dis-, and malinformation. In this training, we'll cover how disinformation works to spread misogyny, racism, white supremacy and more. Participants...

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Posted by | April 17, 2023
Breaking through the Noise: How to Write the Best Fundraising Emails

The training covers email fundraising best practices and the fundamentals of writing a really good fundraising email—including the hook, the ask and tactics to strengthen the ask. We'll examine rhetorical...

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Posted by | April 17, 2023
How to Build Your Email List Ethically and Sustainably

Every campaign and issue-advocacy organization needs to recruit new donors, supporters and volunteers; and having an effective and ethical list-building strategy can save your team time, energy and money. In...

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Posted by | April 17, 2023
Engagement Systems to Break Silos

Struggling with low engagement? Supporters not sticking around? Inter-team or inter-campaign conflict? Struggling to scale? Caught between too many tech tools? Data all over the place? Campaigner, technologist, and network...

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Posted by | April 17, 2023
Campaign Disability: Making Your Social Media and Comms Accessible

Every day, progressive organizations and campaigns craft great content to reach folks in their community and fight for change. But, this content is too often not created with accessibility in...

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Posted by | April 17, 2023
Level Up Your Data: Making Dashboards Everyone Wants to Use

The key to building dashboards isn’t data—it’s digital strategy, teamwork and a bit of coding patience. In this training, we’ll cover what it takes to create a data and analytics...

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Posted by | April 17, 2023
Is This True? How to Debunk Abortion Disinformation

As the abortion legal landscape shifts, anti-abortion actors are increasingly seizing the opportunity to spread disinformation to confuse and scare patients away from seeking abortions. This training will first help...

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