Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Jul. 13 4:00 PM (Central)
Ends: Thursday, Jul. 13 5:00 PM (Central)
The training covers email fundraising best practices and the fundamentals of writing a really good fundraising email—including the hook, the ask and tactics to strengthen the ask. We’ll examine rhetorical devices and how to use ethos, pathos and logos to write a salient fundraising ask. We will also cover how to analyze the success of a fundraising email using basic CRM and ActBlue data. After a presentation with case studies, participants will break into small groups to undergo an email-writing simulation, wherein they will practice writing an email and analyzing email data.