GOTVax: Lessons Learned from Doing Public Health “Campaign-Style”

GOTVax applied common electoral strategies and tools such as phones, canvassing, P2P text and storytelling to get Black & Brown folks vaccinated—and ended up coming up with new approaches that increased engagement levels and expanded our audiences. Join us as we share how we altered traditional grassroots strategies to empower and mobilize in spaces that usually only engage in one-way.

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