Basic Online Organizing

Posted by | April 25, 2019
MOBILE-ize Your Base: Getting Started with SMS for Campaigns

In grassroots organizing we say, "Meet people where they are," and with 95% of Americans owning a mobile phone, organizations and campaigns without a mobile (SMS) program are missing key...

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Posted by | April 25, 2019
How to Text Like a Human Being

As texting explodes in popularity and accessibility, the way you message supporters stands out more than ever. How do you craft interesting, relevant and distinct messages that spur conversation and...

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Posted by | April 25, 2019
Give Them a Warm Welcome: How to Build a Welcome Series

All too often organizations and campaigns are so focused on getting people on their list that they forget about what happens once they’re there. Start off on the right foot...

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Posted by | April 25, 2019
Pretty Important: Political Graphic Design 101

Whether it's for digital or print, visual designers make decisions that affect your decisions every day. Why do you stop and look at some billboards, but not others? Why did...

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Posted by | April 25, 2019
You’re Better than Boosted Posts: Digital Ads 101

What if I told you that boosted posts only reach 16% of Facebook users? Many campaigns, causes and organizations are constantly looking for ways to reach more voters online through...

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Posted by | April 25, 2019
So Many Social Media Platforms, So Little Time

Instagram, Snapchat, YouTube, Facebook—the number of social media networks that activists are using to organize on is vast, and it's tempting to try to use them all. But you don't...

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Posted by | April 25, 2019
How To Engage Twitch Content Creators in Your Campaign

Since 2011, creators on Twitch.tv have raised more than $110,000,000 for nonprofit causes. Gamers have led the way: 58% of gamers have donated while playing or buying video games in...

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Posted by | April 25, 2019
Websites 101! Tips and Trends

If your campaign or non-profit is thinking about building or rebuilding a website this year, it's tough to know what will deliver results, and what will be the next <blink>....

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Posted by | April 25, 2019
You Gotta Organize to Mobilize: How to Do Digital for a Mass Mobilization or Direct Action

Mass mobilization and direct action have long helped movements win, but the way we build and communicate to our base has changed. Digital tools have democratized the way we tell...

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Posted by | June 6, 2018
Digital Advertising for Campaigners (Sponsored Training)

Over the past few cycles, progressives have fallen behind on digital advertising—even as voters are increasingly spending their time online. In previous election cycles, Republican campaigns have outspent Democrats online,...

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