Session Type(s): Panel
What does it take to go from reading an email or text to taking action? Every year millions of volunteers help create change by taking action both on and offline. In this panel, speakers will discuss their takeaways and strategies for converting members to action. Topics will include: handling differences in originating channels and user intent, conducting experiments on user engagement, crafting authentic messaging, volunteer follow up, and building community online. In an era where online content can spread very quickly, we’re still learning how to best connect those moments with the organizing infrastructure that has been doing this great work for decades.
Michael Crawford is Director of Online Programs at Freedom to Marry where he manages the organization’s websites, email program, online fundraising, and social media presence. He was a leading strategist for the successful campaign to win freedom to marry in Washington, D.C. with a focus on public education, community outreach, and communications strategy. Michael was named as one of The Advocate Magazine’s 2009 People of the Year and one of The Washington Blade’s Ten People Who Make Us Proud. He was awarded the Gay & Lesbian Activists Alliance Distinguished Service Award in 2010 for his work to win marriage in Washington, D.C. He was a 2011 fellow in The Pipeline Project’s 21st Century Fellows Program.
Arianna Trujillo Wesler (she/they) is the Co-Founder of OpenField, a distributed, deep canvassing app that let’s you knock every door. A data engineer, facilitator and field director, she has over fifteen years of experience in community, labor and electoral organizing. Most recently, Arianna served as Director of Community + Data Engineering at Wellstone Action (now re:power). There she lead data engineering and analytics trainings, including Data and Analytics Camp and the Online Data + Coding Cohorts. Prior to her time at Wellstone, Arianna served as Deputy National Data Director for Bernie 2016, where she crafted the tech infrastructure behind the national distributed volunteer program, including the dialer engine which powered 75 million remote phone calls. An alumna of the 2008 Obama Campaign, the 2010 South Bay Labor Council, the 2012 National AFL-CIO Data Team, and NationBuilder she believes that organized communities driven by hope are unstoppable.