Session Type(s): Panel
Starts: Thursday, Aug. 10 10:30 AM
Ends: Thursday, Aug. 10 11:45 AM
Room: Hanover E
With an increasingly crowded media landscape and dozens of organizations and candidates vying for each voter’s attention, smart, forward-thinking design has become one of the few ways to effectively break through the noise. Effective design can help raise money, inspire supporters, or tell a powerful story about our people and causes. This panel will take an in-depth look at how candidates, campaigns and causes have adopted a design-forward approach to digital strategy. We’ll discuss lessons learned from the 2016 election, emerging design trends and designing for the resistance.
Ben Dotson is a veteran digital strategist with experience working for advocacy efforts, electoral campaigns, and in government. Currently, he is the Deputy Digital Director at EMILY’s List, an organization that elects pro-choice Democratic women to office across the country. Previously, he was a senior
digital strategist at the Smoot Tewes Group, where he led the firm’s work in digital organizing, digital advertising, and email strategy. Prior to that, he served in the administration of President Barack Obama.
Sabiha Basrai is co-owner of Design Action Collective in Oakland, CA — a graphic design and web development shop dedicated to serving social justice movements with strategic media tools. She is a graduate of Cal Poly San Luis Obispo’s Art and Design program and has been working as a graphic designer for nonprofits and activist organizations for the last 10 years. She is also a coordinator for the Alliance of South Asians Taking Action — a San Francisco Bay Area all-volunteer group working to educate, organize, and empower Bay Area South Asian communities to end violence, oppression, racism and exploitation within and against our diverse communities.
Candice is an award-winning designer and the Creative Director for 50+1 Strategies, a political and organizing consulting firm based in San Francisco.
She has worked as a computer animator, graphic designer, account manager for a start-up, and Deputy New Media Director and Regional Field Director for Organizing for America – California.
She has designed logos, websites, mailers, and collateral for more than 100 campaigns and organizations across the country, including Cory Booker for Senate 2013, Planned Parenthood Action Fund, and David Chiu for Assembly 2014.
Candice might be the only person who has reacted to seeing both President Obama and George Lucas in the exact same way.
Other sessions: Design 101: How to Visually Stand Out in a World of Noise
Yash Mori’s expertise is in how to get media made, published, and promoted widely in a timely way. Much of his work for different campaigns has gone viral, something tons of organizations are hot on figuring out. Over the years he has honed his skill-set to be far more than just photos and videos for movements and campaigns, yash has dedicated his life to be in service of those around him. He is a seasoned organizer whose body of work is been focused on uplifting the passionate and inspiring stories of leaders. Yash Mori has worked with organizations for the likes of Hillary For America, People’s Climate March, Democratic Governors Association, Latino Victory Fund, Wnited We Dream, Unite Here!, Netroots Nation, and more.
Ben Ostrower is an entrepreneur and art director with over twenty years of experience in digital media. As Wide Eye Creative’s Principal and Creative Director, Ben works with clients to create memorable brands and visually tell clients’ stories online. Ben has built a roster of hundreds of clients around the U.S. and abroad, including the Hillary Clinton, Bernie Sanders, NARAL, the ONE campaign, the DCCC, Georgetown University, and AirBnb to name a few. Ben has been interviewed as a brand expert by CNN, the National Journal, and RollCall.