SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

The hottest new tactic of the 2016 election cycle was peer-to-peer texting. It’s a powerful, scalable, and cost-effective organizing tactic that can complement both field and digital programs. But do you know how to run a program, what worked, what’s hype, and what’s possible? If you answered “no” to even one of those questions, you should attend this training. In 2016, Vote.org sent 6.3 million messages via peer-to-peer SMS, including just under 1 million on Election Day alone, making our program one of the largest in the country. We promise a lively session packed with the information you need to get your own program up and running.

This training is best suited for organizers and consultants who have a background in either digital or field organizing and are looking for opportunities to grow their audience, more deeply engage, and be more nimble and efficient.

Trainers