Using SEO for Social Change, Profit and Fame!

Using SEO for Social Change, Profit and Fame!

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Friday, Aug. 11 2:30 PM

Ends: Friday, Aug. 11 3:45 PM

Room: Embassy C

>SEO is straight up magical. It’s free, easy, and can drive millions of visitors to your website. We’ll show you how we used SEO to secure top Google placement for almost any voting-related search, allowing us to run the largest—and cheapest—voter engagement program in America. During this training, you’ll learn five things you can immediately do to your website to improve your search engine ranking and reach more visitors without spending any more money. Bring your laptop and your admin password so you can get under the hood of your website and start making changes now.

This is an intermediate to advanced level training for people who love the internet, love user-generated content, know HTML and have administrative access to at least one website. Bring your laptop and your admin password so you can get under the hood of your website and start making changes.


Debra Cleaver

Debra Cleaver has been working at the intersection of technology and democracy since 2004. She currently serves as the Founder and CEO of, a nonprofit that leverages technology to permanently increase voter turnout. In 2016, 6.5 million people visited the website; 675,000 used the voter registration tool; 860,000 used the absentee ballot tool; 1.2 million checked their voter registration status; and 2.2 million people signed up for email or SMS election reminders. also piloted the first-ever SMS voter registration drive, and ran the single-largest Election Day GOTV drive in the nation.

Other sessions: SMS Outreach: What Works, What Doesn't, and What's a Waste of Your Time and Money

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Jim Pugh


Jim Pugh is the founder and CEO of ShareProgress, a social-good startup that’s helping progressive organizations use the power of data and technology to grow their base and win their campaigns. He is a co-founder of the Universal Income Project, and previously served as the Director of Analytics and Development for President Obama’s Organizing for America (OFA) and the Democratic National Committee. Jim has a Ph.D. in distributed robotics from the Swiss Federal Institute of Technology in Lausanne, Switzerland.

Other sessions: Beyond A/B Testing: Upping Your Digital Analytics Game

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