Ethical Email: How to Avoid the Tragedy of the Commons

Ethical Email: How to Avoid the Tragedy of the Commons

Session Type(s): Panel

Starts: Friday, Aug. 14 12:00 PM (Eastern)

Ends: Friday, Aug. 14 12:50 PM (Eastern)

Email is a vitally important communication channel for progressive activists. It’s not under the control of any one corporate entity, and when done right, can deepen subscribers’ engagement, increase turnout to events, and can raise incredible amounts of money. Unfortunately these days, we see a tragedy of the commons developing. Often driven by a consultant culture with a narrow focus on immediate numbers, spammy emails with deceptive tactics and alarming subject lines (Termination Notice! Account Delinquent!) have begun to poison the ecosystem. Where are the solutions and what role can we as organizers, email senders and comms professionals play in implementing them?

Moderator

Will Easton

will.easton

Will currently directs fundraising and email strategy for the Mozilla Foundation, a nonprofit dedicated to supporting an Internet for people, not for profit. Previously, Will served as the Director of Email Engagement for the Bernie 2016 campaign and as a Senior Manager for CREDO Mobile and CREDO Action. Will holds a Masters in Nonprofit Administration from the University of San Francisco, enjoys homebrewing, and is a long-time volunteer with Netroots Nation.

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Panelists

Amy Chin-Lai

Amy Chin-Lai

Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy supports and trains organizers on how to use the tools effectively and reach higher levels of engagement. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts and talking to her dogs, Skippy and Axel.

Other sessions: Solidarity for Good: How Workers Across the Movement are Organizing, Email Going to Spam? Improving Your Deliverability One Send at a Time

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Lauren Miller

lauren.miller

Lauren is a senior advisor and digital director in Senator Elizabeth Warren’s official government office. She served as digital director for Elizabeth Warren’s Senate campaigns from 2012-2018, managing all online communications, organizing, and fundraising.

From 2013-2014, she was a senior director at the digital marketing firm Bully Pulpit Interactive. Most notably, Lauren led BPI’s work on Marty Walsh’s underdog mayoral campaign in Boston and served as the campaign’s digital director.

Prior to joining the Warren campaign, Lauren was one of the first employees at Blue State Digital. As director of online communications, she developed online advocacy, fundraising, and social media programs for more than 100 political campaigns, advocacy groups, and nonprofit organizations.


Murshed Zaheed

Murshed Zaheed

Murshed Zaheed is one of the top hybrid legislative, policy, and digital strategists in American politics. Prior to leading Megaphone, he served as the Political Director of CREDO Mobile – a social change-oriented corporation renowned for being a progressive powerhouse of activism and philanthropy.

Murshed’s years of experience as a senior leadership aide in Congress include his position as Director of New Media for then-Senate Majority Leader Harry Reid. He has worked and consulted for top nonprofit organizations, corporations, and national campaigns creating winning multi-channel grassroots advocacy campaigns and communications programs. He was also a member of Gov. Howard Dean’s groundbreaking digital team during his 2003–2004 presidential campaign. Murshed has a B.A. in political science from UCLA and a J.D. from Boston University School of Law. He is a member of the bars in Washington D.C. and in Massachusetts.

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