Session Type(s): Panel
Starts: Thursday, Aug. 2 10:30 AM (Central)
Ends: Thursday, Aug. 2 11:45 AM (Central)
For over 30 years, our political climate has been steadily shifting towards an anti-union, anti-worker environment. From politicians placing privatization over public interest to a conservative Supreme Court allowing unlimited corporate money into elections and stripping away union rights, we have created the ideal foundation for an economy that benefits the top 1% while pitting new workers against their older colleagues. Join us as we offer strategies and tips on bridging the gap between young and more experienced workers in diverse fields to build long-term solidarity and win economic justice for all workers.
Gabriella Landeros is the Press Secretary for the Los Angeles County Federation of Labor, AFL-CIO. She supports over 300 affiliated labor unions and 800,000 workers with their media needs and leads communications for the organization’s campaigns and programs, including the successful Campaign to Raise the Wage and Proposition JJJ (housing and local jobs initiative). She also advises and prepares the Federation’s President for all media appearances and speaking obligations.
Additionally, Gabriella is one of the first two women to be appointed to her city’s (South El Monte, CA) Planning Commission since the city incorporated in 1958. In this role, she acts in an advisory capacity to the City Council in all matters pertaining to community development.
Prior to joining the LA Fed, Gabriella was a Presidential Appointee in the Obama Administration where she served as a Press Assistant at the U.S. Department of Commerce. In this capacity, she created a process to report daily activities to the White House and created bilingual media content for the Secretary’s “Open for Business” agenda.
A 29+ year veteran of the UFW, Jocelyn Sherman is the UFW’s in house Digital Director. She is directly responsible for developing the UFW’s digital program including their email list, action alerts, online petitions, online fundraising, etc. In addition she has developed and evolved the UFW’s social media program–Twitter, Facebook, Twitter, youtube, Instagram–and launched the UFW’s original www.ufw.org website and all subsequent launches. When asked why the UFW is making such use of this technology, Sherman replied, “Cesar Chavez would have loved it. It’s this generation’s version of the picket line and social activism and holds tremendous organizing possibilities.” She has helped orchestrate campaigns that ensured farm workers contracts, better living and working conditions, protection from pesticides, heat law protections and overtime protections in CA. Sherman has worn many hats in her work with the UFW over the years varying from community organizer, to Hollywood/celebrity coordinator to communications manager to her latest role as digital director.