Digitally Organizing the Latinx Generation

Digitally Organizing the Latinx Generation

Session Type(s): Panel

Starts: Saturday, Aug. 4 10:00 AM (Eastern)

Ends: Saturday, Aug. 4 11:00 AM (Eastern)

Latinx millennials are the largest group of eligible voters in the US, comprising nearly half of total eligible Latino voters. However, Latino voters are not turning out at the rates they could be. As we move closer towards the midterms and the 2020 presidential election, inspiring, registering, and engaging the Latinx millennial population is of paramount importance. 2018 could be the first year Texas, a Latino-majority state, elects a Democrat to the Senate since 1993 — a seismic shift in national politics. If Democrats want to flip the House in 2018 and make sure Donald Trump becomes a one-term President in 2020, we need to ensure Latinx millennials are tuned in and turn out.


Abby Loisel

Abby Loisel

An experienced digital native, Abby came to Latino Victory from Mothership Strategies, a full-service digital political consulting firm. At Mothership, she grew and managed online brands across multiple social media platforms for Mothership’s clients, and created engaging social media and email campaigns.

Prior to Mothership, Abby was an organizer for the Planned Parenthood Action Fund and the Hillary Clinton campaign in Nevada, Kansas, Washington and Colorado.

An organizer since age 11, Abby is passionate about political engagement, both off-and-online. She graduated from American University with a BA in International Politics and Law


Juan Escalante

Juan Escalante

Juan Escalante’s parents fled Venezuela in the year 2000, with Juan and his two brothers in tow, for the United States following the election of Hugo Chavez. In 2006, an immigration attorney mishandled the Escalante’s case, which led them to lose their immigration status despite “waiting in line” while paying taxes and immigration fees.

By the time President Obama announced the Deferred Action for Childhood Arrivals (DACA) program in 2012, Juan had graduated from Florida State University with a political science degree and had helped spearhead some of the digital tactics used across in immigration-related campaigns across the country.

Thanks to DACA, Juan was able to return to FSU and obtained a master’s degree in public administration in 2015. He has remained a fierce and relentless advocate for immigrant rights.

A renowned and nationally recognized digital strategist, Juan currently enjoys the protections of the DACA program while leading state and national efforts to pass sensible immigration legislation.

Escalante’s work has been highlighted and published in a wide range of publications, including The New York Times, USA Today, Univision, and CNN.

He serves as the Digital Campaigns Manager at, a DC-based organization focused on immigration and criminal justice reform and currently resides in Washington D.C., where he works to ensure the DACA program continues to protect an estimated 700,000 immigrant youth from deportation.

María Urbina


María Urbina is Indivisible’s National Political Director leading national political strategy and electoral campaigns. In this role, Urbina is charged with developing Indivisible’s national electoral engagement strategy by defining electoral objectives, priorities and targets and leading Indivisible’s grassroots national endorsement program to grow independent political power and usher progressive gains in all 435 congressional districts.

Other sessions: Latinx Voting Power! El Poder de las Latinas en las Elecciones