Climate Messages That Work: We Did the Polling so You Don’t Have To

Climate Messages That Work: We Did the Polling so You Don’t Have To

Session Type(s): Panel

Starts: Thursday, Jul. 14 10:00 AM (Eastern)

Ends: Thursday, Jul. 14 11:15 AM (Eastern)

Room: 220

We all know the right messages to get the environmental activist base on board with taking action on climate change. Now, what are the most compelling ways to talk to a broader audience to engage them in the fight for a just transition to a clean energy future? NextGen Climate has worked with pollsters, researchers and allied organizations to identify the best messages that work for diverse audiences. By talking about a just transition to a clean energy future, we know we can broaden the intersectionality of the climate movement. Come hear from message experts and organizers from the field as they discuss how we can broaden our movement through better messaging and engagement.


Andrea Purse


Andrea Purse is the Vice President of Communications at NextGen Climate, a national advocacy organization that acts politically to prevent climate disaster and promote prosperity for every American. Before joining NextGen Climate, Andrea was the Director of Broadcast Media for the Obama Administration. She’s also worked at the Center for American Progress, on presidential campaigns and on Capitol Hill.

Andrea lives in the Bay Area with her husband Jimi and their two wonderful kids.


Celinda Lake


Celinda Lake is one of the Democratic Party’s leading political strategists, serving as tactician and senior advisor to the national party committees, dozens of Democratic incumbents, and challengers at all levels of the electoral process. Celinda and her firm are known for cutting-edge research on issues including the economy, health care, the environment and education, and have worked for a number of institutions including the Democratic National Committee (DNC), the Democratic Governor’s Association (DGA), Next Generation, AFL-CIO, SEIU, AFSCME, NEA, AFT, IAFF, Sierra Club, EcoAmerica, Planned Parenthood, Human Rights Campaign, EMILY’s List, the Kaiser Family Foundation and The RWJ Foundation. Her work has also taken her to advise fledgling democratic parties in several post-war Eastern European countries, including Ukraine, and South Africa. In 2008, Celinda worked as pollster for Vice President Biden.

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Ben Wessel


Ben Wessel is the Millennial Vote Director at NextGen Climate, based in San Francisco. In this role, Ben works to elect candidates who support strong clean energy and climate policies, with a focus on mobilizing the voters who care most the issue: young people. In May, Ben was named one of the “16 Young Americans Shaping the 2016 Election” by Rolling Stone magazine. Before joining NextGen Climate in 2014, Ben worked for Cory Booker’s campaign for US Senate in New Jersey, as the Political Campaigns Manager for Action, and as the Youth Vote Director for President Obama’s reelection campaign in New Hampshire. A native of the District of Columbia, when he’s not working you can find him rooting for the Washington football team.

Other sessions: The Past Year in Digital Testing: Where We've Come From and Where to Go in 2016, Pictures in Motion: A Showcase of Movies for the Movement

David Winkler


Since 2007, he has led hundreds of research efforts to meet the diverse needs of PNA’s clients and subscribers. Mr. Winkler has extensive expertise turning research into action with a specialization in voter engagement, emerging technology and the changing demographics of American political and civic culture. Previously, he served in a variety of roles for issue advocacy organizations, political campaigns, and ballot measures. He is a contributing author to the book “How the West was Warmed.”

my website