Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 16 5:15 PM (Eastern)
Ends: Thursday, Jul. 16 6:30 PM (Eastern)
Room: 224 A
Kanye and the Kardashians are not the only online influencers with the power to change the world. The most powerful communications come not from nonprofits themselves, but from everyday supporters with passionate voices who have the ability to reach broad audiences to drive powerful action. These supporters, known as influencers, are passionate, have the ability to mobilize an audience that trusts them. In fact, our research has found that the top 5% of your database, on average, has a reach 200 times larger than your entire email lists. Join this dynamic workshop if you’re ready to learn why leveraging the true power of your network is a game changer and exactly how you can do this. We’ll share actionable ideas of how you can identify and target your own influencers so you can launch promotions that drive engagement across your marketing channels.
Cheryl Contee is The Impact Seat’s Chief Innovation Officer and award-winning Founder & Chair of the mission-driven digital agency Do Big Things. Cheryl is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Passionate about creating new tech and new narrative for a new era, Cheryl uses her vast experience in startup entrepreneurship and community engagement to lead our portfolio companies and fund investments to success. Previously, Cheryl was CEO of Fission Strategy, which brought Silicon Valley startup culture to the world’s leading causes and campaigns. She’s the co-founder of Attentive.ly, the first tech startup with a black female founder to be acquired by a NASDAQ company, the National Board Chair for Netroots Nation, a Senior Advisor for Astia and the first portfolio company board member of New Media Ventures.