Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 16 2:15 PM
Ends: Thursday, Jul. 16 3:30 PM
Room: 224 A
Kanye and the Kardashians are not the only online influencers with the power to change the world. The most powerful communications come not from nonprofits themselves, but from everyday supporters with passionate voices who have the ability to reach broad audiences to drive powerful action. These supporters, known as influencers, are passionate, have the ability to mobilize an audience that trusts them. In fact, our research has found that the top 5% of your database, on average, has a reach 200 times larger than your entire email lists. Join this dynamic workshop if you’re ready to learn why leveraging the true power of your network is a game changer and exactly how you can do this. We’ll share actionable ideas of how you can identify and target your own influencers so you can launch promotions that drive engagement across your marketing channels.
Cheryl Contee is the award-winning CEO and co-founder of Do Big Things, a digital agency that creates new narrative and new tech for a new era focused on causes and campaigns. She is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Cheryl was a co-founder of social marketing software Attentive.ly at Blackbaud, the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. Her prior company Fission helped write the early source code for Crowdtangle, earning sweat equity in a successful social enterprise startup acquired by Facebook in Dec 2016. Cheryl is proud to be a co-founder of the tech inclusion initiative #YesWeCode.