Field Testing 101: Even the Smallest Campaigns Can Benefit

Field Testing 101: Even the Smallest Campaigns Can Benefit

Session Type(s): Training

Training Tag(s): Testing/Optimization

Starts: Saturday, Jul. 18 4:30 PM (Eastern)

Ends: Saturday, Jul. 18 5:45 PM (Eastern)

The Analyst Institute’s work with randomized controlled experiments during electoral and advocacy programs is helping the progressive movement build a wealth of shared knowledge about best practices and cost effectiveness. But often it’s only larger campaigns and organizations who make use of these revolutionary tools. Hear findings from some of the latest experiments and find out what are the next big research questions. Discuss when you should test and when you should skip it, and learn how even the smallest campaigns and organizations can use this technology effectively. Takeaways include an understanding of field-testing practices in a political context, knowledge about what kinds of research have been done and research priorities moving forward.


Daniel Gonzales


Daniel joins the the Analyst Institute as a part of the Training and Outreach team. In this role, he focuses on connecting organizations and campaigns with best practices and the most cutting edge experimental learnings. Prior to AI, Daniel spent 8 years managing civic engagement and policy campaigns in Colorado. Most recently, Daniel served as the founding Program Director at the Colorado Civic Engagement where he helped build the state’s C3 infrastructure. And before joining the Roundtable Daniel served as the Political Director at Colorado Organization for Latina Opportunity and Reproductive Rights where Daniel managed the organization’s legislative and civic engagement programs. Daniel has worked on campaigns ranging from defeating the first Personhood Amendment in 2008 to passing Colorado’s landmark Voter Access and Modernized Elections law in 2013.

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