Organizing Outside the Lines: “Hard-to-Reach Communities” Winning Major Victories by Moving from Moment to Movement

Organizing Outside the Lines: “Hard-to-Reach Communities” Winning Major Victories by Moving from Moment to Movement

Session Type(s): Panel

Training Tag(s): Organizing & Movement Building

Starts: Thursday, Jun. 7 3:00 PM

Ends: Thursday, Jun. 7 4:15 PM

Room: Ballroom C

What does it take to organize on and offline to change the conversation, build our base, and push real systemic and policy?  Come hear about a couple of moments that have changed their movements from some of the strong, agile organizations and coalitions that helped make it happen.

Organizing Outside the Lines: Reaching Hard-to-Reach Communities Online and Offline

Miss this panel? No problem! Here’s what happened.

Storified by Netroots Nation · Thu, Jun 07 2012 16:40:22

The panelists talked about some hard topics but stayed in good spirits.
@OccupyTheHood @jasiri_x at #nn12 teaching and preaching #goodstuff
Naturally, the Trayvon Martin case came up as a tragedy and an opportunity for organizing.
@OccupytheHood #Trayvon wasn’t a new story, just what opened door to white America hearing what’s happened here for centuries #nn12 #noi12Jamie McGonnigal
White, Black & Latino community finally seeing what’s happening and caring about each other’s issues @occupythehood #nn12 #noi12Jamie McGonnigal
They also added some general thoughts about organizing.

"You can’t be afraid of religious culture [in the South]; you have to embrace it." @DCtwiterati #nn12Shannon Moriarty
To be an activist, you don’t have be out there whooping & hollering. Everyone has an activist in them. @occupythehood #nn12Shannon Moriarty



Carol McDonald


Carol McDonald is the Director of Strategic Partnerships for Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund. She has served as staff lobbyist in Georgia and run national advocacy and electoral campaigns for Planned Parenthood. Last year, she directed the documentary “A Vital Service: African American Stories of Reproductive Health Care.”

Carol has served on the Boards of Directors for Georgians for Choice (now SPARK Reproductive Justice Now) and the Georgia chapter of Women’s Action for New Directions. During the 2008 Presidential primary she served as Deputy Political Director for Hillary Clinton’s campaign in Iowa.

Carol has been a guest lecturer on organizing and social media at Harvard University’s Kennedy School of Government and has presented at Campaign for America’s Future, People for the American Way, New Organizing Institute, National Action Network, and the Arcus Foundation among others.

Matt Nelson


Matt Nelson serves as the Senior Campaign Manager for, the largest Black American online political organization in the country. As a campaign strategist, organizer and communications expert, Matt has led dozens of community anti-oppression efforts and has trained and mentored hundreds of community leaders and organizers around the country. As a social justice entrepreneur, Matt has started four successful small businesses promoting alternative economic structures including the first fair trade, worker collective café in Milwaukee, WI.  He currently serves on the boards of the Progressive Communicators Network and the Bay Area Chapter of the National Lawyers Guild. 

Other sessions: Combatting Criminal Justice Violations: Challenging Assumptions and Winning Campaigns

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Gaby Pacheco


Gaby Pacheco is an immigrant rights leader from Miami, Florida. A founder of Florida-based, youth-led group, Student Working for Equal Rights, she began organizing undocumented students in her community. She was elected student government president at Miami Dade College and later went to serve at statewide Student Body President. During her mandate, she brought the issue of in-state tuition for undocumented students to the entire state of Florida. In 2010, she and three friends walked 1,500 miles from Miami to Washington, D.C., to bring to light the plight of immigrants in this country, and to urge President Obama to stop the separations of families and deportations of DREAM act eligible youth. Currently, for the United We Dream Network, she leads the Education Not Deportation (END) project, a national endeavor to stop the deportation of DREAMers. Gaby has three college degrees from Miami Dade College.

Other sessions: Latino Vote Matters: Immigration, Power, and an Interactive Look at the Map

Malik Rhasaan


Malik Rhasaan is the founder of Occupy The Hood. Malik understands the ramifications of poverty, as well as lack of resources within urban communities Nationwide. What drives him is his ability to organize efforts towards empowering the community.

This grassroots effort has taken flight across the globe with many enthusiastic young activist aligning daily.

Other sessions: Communities of Color and the 2012 Presidential Election

my website