What if you could use your data to better inform your creative campaigns? Content is most impactful when its strategy is built around a deep understanding of your audience. But,...
Posted by | April 20, 2023
As both progressive & regressive movements have shown, we only win by strategically (re)claiming, deploying and making common our narrative of both problem and solution. Arguably, progressive movements don't always...
Posted by | April 17, 2023
When amassing content for the long haul, it’s time to think smaller. Powerful, memorable stories don’t require massive monitors, video shoots and thousands of dollars: instead, mobilize 100 supporters to...
Posted by | April 17, 2023
Even for an experienced communications staffer, responding to a major crisis can be trying. How do you ensure you can not only respond to the crisis, but shape the media...
Posted by | April 17, 2023
We all want to be taken seriously. We want the public, the media, funders, and stakeholders to know how passionate, knowledgeable, and confident we are in our work. But why...
Posted by | April 17, 2023
Did you know that the right narrative frame has more impact on people's policy preferences than their political affiliation? Or that visual language makes it more likely that your audience...
Posted by | April 17, 2023
Whether or not we realize it, our understanding of social movements is shaped by the images we see of them. Visual storytelling is one of the main ways movements communicate...
Posted by | April 17, 2023
More than 60% of political campaign budgets are spent on advertising. Unfortunately, we struggle to know whether our message actually persuades. Many campaigns rely on social media metrics to get...
Posted by | April 17, 2023
Generation after generation, reactionaries have declared the death of comedy and pegged progressive activism as the culprit (albeit disguised as “political correctness”). As progressive speechwriters, published humorists and veterans of...
Posted by | April 17, 2023
Join us to learn how to define and identify mis-, dis-, and malinformation. In this training, we'll cover how disinformation works to spread misogyny, racism, white supremacy and more. Participants...
