What to Do When Your Email Program Hits a Plateau

What to Do When Your Email Program Hits a Plateau

Session Type(s): Training, Professional Development Training

Training Tag(s): Intermediate Online Organizing

Starts: Thursday, Jul. 13 9:00 AM (Central)

Ends: Thursday, Jul. 13 10:15 AM (Central)

Room: Williford A

Does this sound like you? Your email program has been running for years and it’s a key source of revenue for your organization. You’re tasked with meeting prior records set during the Trump administration and even building on them, but you’ve exhausted your current audience and toolset. The only ideas you have left involve glitchy GIFs from 2011. This training will provide actionable strategies to help your organization break through the email plateau and elevate your email marketing efforts.


Catherine Algeri

Catherine Algeri

Catherine Algeri (she/her) is Senior Vice President at Do Big Things, a certified minority-owned digital-first strategy firm. Catherine is a nationally-recognized Digital and Political Strategist who has raised more than $100 million for Democratic campaigns. She has served as Senior Digital Advisor for Kamala Harris’ groundbreaking presidential campaign, lead Digital at the Democratic Senatorial Campaign Committee in the 2016 and 2018 cycles, and has also led digital programs that advised the U.S. Senate campaigns for Senator Sheldon Whitehouse, Senator Richard Blumenthal, and Michelle Nunn. Catherine continues to use her political experience, as well as her prior career in non-profits, to help DBT’s wide range of organizations with improving their rapid response, fundraising, and branding efforts.

As the first Latina to head up digital for a major democratic party committee, Catherine is passionate about inclusion, mentorship, and has furthered this passion by helping organizations and causes to set decisive strategies for Latino outreach. She is the mom of two adorable children who don’t like to sleep and a Girl Scout Troop leader.

Catherine’s work and digital expertise have been profiled in FiveThirtyEight, New York Times, Politico, and The Hill. She is a board member of Netroots Foundation and a frequent public speaker, including for American University’s Women and Politics WELead program, EMERGE America, and Netroots Nation.

Other sessions: Building Latino Communities: Say Goodbye to the One-Size-Fits-All Approach

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Janani Sreenivasan


Janani Sreenivasan helps campaigns tell their stories and energize their audiences across a wide range of digital platforms. She came to this work from the worlds of sketch comedy, improv, and filmmaking, getting her feet wet as an email strategist on Hillary Clinton’s 2016 campaign (not those emails). Having lost her sense of humor on November 9, 2016, she began rebuilding it by working with 270 Strategies and, now, with Do Big Things. Specific interests include messaging for red-to-blue races, refining the voices of millennial candidates, and telling stories centered on immigration and naturalization issues.

Janani holds an M.F.A. in nonfiction writing from the University of Iowa, has presented two short comedies in film festivals, and has mocked #45 in The New Yorker. She is also a theatre director, actor, and composer.

Other sessions: Small and Steady Wins the Race: Microstorytelling for Campaigns

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