Letters, Digital Ads and Ballot Guides: Things That Worked (And Didn’t) to Protect Democracy Downballot in 2022

After a decade of watching conservatives dominate downballot races, 2022 was a turning point. We flipped state legislatures, won governorships and won key ballot initiatives. We even defeated every single election denier running for secretary of state in a swing state. In many cases, the candidates and issues lower down outperformed the top of the ticket. How did we get there? First, there were some horrible candidates on the other side and great ones on ours. But across the movement, there was also an explosion of experimentation at the state and national level. And we learned a lot about how to ensure voters know and understand the stakes of every race.

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