Don’t Be Spam: Building Broadcast Text Programs that Last

Don’t Be Spam: Building Broadcast Text Programs that Last

Session Type(s): Training, Professional Development Training

Training Tag(s): Intermediate Online Organizing

Starts: Friday, Jul. 14 9:00 AM (Central)

Ends: Friday, Jul. 14 10:15 AM (Central)

Room: Astoria

Each election cycle our phones are bombarded with texts. Too often, SMS campaigns lead to subscriber burnout, high opt-out rates and low levels of engagement. But with the proper strategy, you can use your broadcast text program to build deep relationships with your subscribers, gaining their trust and securing long-term engagement with your audience. This training will focus on ways to create an authentic voice for your SMS campaigns, examples of creative and effective tactics, and questions to consider when developing your text program. These strategies can be helpful whether you are a texting beginner or looking to revamp your existing program.


Lloyd Cotler

I invented SMS as a channel for non profits and campaigns. Now I run Banter Messaging, to help people make great SMS marketing programs.

Other sessions: Your New AI Intern: How to Navigate Chat GPT for Texting

my website

Annie Rosenthal

Annie Rosenthal

Annie Rosenthal is a Senior Digital Strategist at the National Education Association in Washington, DC. In her role, she specializes in the design, testing, and promotion of innovative organizing strategies and tactics that increase membership recruitment and retention. Annie believes everyone has a place in their union and is passionate about finding pathways for educator engagement.

Before the National Education Association, Annie was a Senior Digital Producer at the United Nations Foundation, where she used digital tools to organize grassroots activists from around the world. She attended The George Washington University for both her undergraduate and graduate studies, receiving an M.A. in Strategic Communications and a B.A. in International Affairs.