Digital Ads from Soup to Nuts: Persuasion and Mobilization Campaigns that Win

Digital Ads from Soup to Nuts: Persuasion and Mobilization Campaigns that Win

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Saturday, Jul. 15 9:00 AM (Central)

Ends: Saturday, Jul. 15 10:00 AM (Central)

Room: Williford B

Working on digital advertising can feel like playing whack-a-mole with new formats, channels and restrictions every cycle. In this training, we will review the benefits and limitations of the top channels and formats; discuss how to use audience research to build media plans and how to design creative that gets results; go over effective QA processes and show you how to report and optimize once your ads are running. We’ll also offer best practices from elections up and down the ballot and across the country. Every participant, whether they are “hand-on-keyboard” executors or strategists, will come away with a better understanding of what questions to ask and what to look for in strong digital ad campaigns.


Michael OMeara

Michael has worked on successfully flipping the Michigan Supreme Court, preserving Reproductive Freedom for All in Michigan, national independent expenditures supporting Biden and Democratic Senate candidates, and state caucus programs targeting at-risk legislative races in his past five years with Change Media. Prior to that, Michael served as a campaign manager for two successful statewide campaigns for the University of Michigan Regents and the Michigan Supreme Court, and he ran public media relations for Macomb County, Michigan. He graduated from Grand Valley State University with degrees in Philosophy and Political Science. As Director of Ad Operations, he works stay on the cutting edge of the latest digital and data tactics.