Digital Ads from Soup to Nuts: Persuasion and Mobilization Campaigns that Win

Working on digital advertising can feel like playing whack-a-mole with new formats, channels and restrictions every cycle. In this training, we will review the benefits and limitations of the top channels and formats; discuss how to use audience research to build media plans and how to design creative that gets results; go over effective QA processes and show you how to report and optimize once your ads are running. We’ll also offer best practices from elections up and down the ballot and across the country. Every participant, whether they are “hand-on-keyboard” executors or strategists, will come away with a better understanding of what questions to ask and what to look for in strong digital ad campaigns.

Trainers