TikTok, Influencers, and Breaking the Hiring Model

TikTok, Influencers, and Breaking the Hiring Model

Session Type(s): Panel

Starts: Thursday, Aug. 18 11:00 AM (Eastern)

Ends: Thursday, Aug. 18 12:00 PM (Eastern)

In 2022, it’s not enough to just hire diverse staff: campaigns need to decentralize campaign power so that political movements can exist beyond the bounds of what (oftentimes white, male and wealthy) leaders find relatable. In early 2021, Community Change and Social Currant teamed up to find a way to crack a new model on creator-first social media platforms. Instead of giving more money to established consultants and platforms run by billionaires, we decided to hire our target demographic to actually lead the work. In this panel, TikTok influencers and digital strategists will discuss what went right, what we messed up, and how campaigns can test our model in the midterms and beyond.



Ashwath Narayanan


Ashwath is an experienced marketing professional and entrepreneur. He also serves as a mentor to various startups. At Social Currant, he’s responsible for the growth and direction of the organization.

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