How and Why You Should Treat Your Email Community with Respect

How and Why You Should Treat Your Email Community with Respect

Session Type(s): Panel

Starts: Friday, Oct. 8 1:00 PM (Eastern)

Ends: Friday, Oct. 8 2:00 PM (Eastern)

Many political campaigns and nonprofits have relied on deceptive email fundraising tactics for years. Now, thanks to increased scrutiny from policymakers, regulators, credit card companies, donors and the press, the tide is turning toward ethical email programs that treat supporters with respect. In this session we’ll cover the importance of being honest and accurate in email communications, the potential deliverability consequences of mistreating your email community and the ethics of email program management. This panel will be relevant to anyone who works on email programs for organizations or campaigns and anyone else who has a stake in the success of organizational and campaign digital programs.

Moderator

Josh Nelson

Josh Nelson

Josh Nelson (he/him) has been managing progressive email programs for more than 15 years. He has written thousands of advocacy emails and added millions of opt-in members to the email communities of dozens of organizations and campaigns. He has moderated similar panels at Netroots Nation, Organizing 2.0, RootsCamp and Digital Strategy Summit, and was a featured speaker at an April 2021 Federal Trade Commission workshop on manipulative user interface designs on websites and mobile apps.

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Panelists

Amy Chin-Lai

Amy Chin-Lai

Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy supports and trains organizers on how to use the tools effectively and reach higher levels of engagement. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts and talking to her dogs, Skippy and Axel.

Other sessions: The Datapocalypse: How Progressives Can Navigate the Changing Landscape of Data

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Gabby Greenberg

Gabby Greenberg (she/her) is a Strategist at Blue State who synthesizes data and audience insights into creative campaigns and technology solutions for some of the nation’s largest nonprofits. She knows that the impacts and influence of unscrupulous email tactics extend beyond any single donor, organization or cause — and believes that good email citizenship is critical to the health of the channel. Previously, Gabby has spoken about ethical email at Organizing 2.0 and Digital Strategy Summit.


Murshed Zaheed

Murshed Zaheed

Murshed Zaheed is one of the top hybrid legislative, policy, and digital strategists in American politics. Prior to leading Megaphone, he served as the Political Director of CREDO Mobile – a social change-oriented corporation renowned for being a progressive powerhouse of activism and philanthropy.

Murshed’s years of experience as a senior leadership aide in Congress include his position as Director of New Media for then-Senate Majority Leader Harry Reid. He has worked and consulted for top nonprofit organizations, corporations, and national campaigns creating winning multi-channel grassroots advocacy campaigns and communications programs. He was also a member of Gov. Howard Dean’s groundbreaking digital team during his 2003–2004 presidential campaign. Murshed has a B.A. in political science from UCLA and a J.D. from Boston University School of Law. He is a member of the bars in Washington D.C. and in Massachusetts.