Session Type(s): Training
Training Tag(s): Experienced Online Organizing
Social media algorithms are ever-changing. Facebook has recently made the decision to prioritize “meaningful interactions” that we can use to our advantage to scale our campaigns. Learn how to use the power of Facebook groups to develop an online-to-offline organizing model to move people to action. We will cover examples of how Walmart and Amazon workers are using Facebook groups to organize–and how Toys R Us workers used secret groups to organize and win a historic $20 million hardship fund after the company declared bankruptcy.