Session Type(s): Training
Training Tag(s): Grassroots Organizing/Campaigns
Without corporate money, Alexandria Ocasio-Cortez’s campaign relied on people power and grassroots energy. To harness that energy as effectively as possible, AOC’s Digital Organizing & Data Director and Technology Director invented a mobile app called Reach. Reach was designed so that any social engagement becomes an opportunity to canvass and gather rich data. However, for many organizations, canvassing in 2020 won’t look the same as the field-first efforts of the past as we navigate social distancing. In this session, we will run through the new field tactics and strategies that emerged from the Ocasio 2018 campaign, as well as how those strategies have adapted to our distanced world to continue to build people-powered campaigns, even if that’s online instead of at doors.
Jake has followed his passion into an award-winning career in theatrical lighting design, a deep involvement in the Occupy Wall Street movement in 2011-2012, and now the Ocasio-Cortez campaign and Reach. He dreamed up and built the precursor and inspiration for Reach on the Ocasio 2018 campaign and is leading the product team.