The Rise of the Candidate & Cause as Online Influencers and What It Means for 2020

Whether you look at AOC, DJT or Cardi B, it’s clear that digital personalities that create online communities are driving the direction of contemporary politics. While influencer engagement has been standard in corporate marketing for years, candidates and causes have lagged in cultivating the new grassroots leaders online who may look like Instagram foodie or fashion folks, local rappers on Twitter or unboxing YouTube vloggers who might also be in the demographics most interested in and impacted by progressive policies. This session will get you prepared to ID and recruit influencers that can expand and diversify your current organizing and fundraising online.

This is an intermediate to advanced-level training. You already have a social media practice and are looking to help your candidate, organizers and/or spokespeople engage at a new level.

Moderator

Cheryl Contee

Cheryl Contee is The Impact Seat’s Chief Innovation Officer and award-winning Founder & Chair of the mission-driven digital agency Do Big Things. Cheryl is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Passionate about creating new tech and new narrative for a new era, Cheryl uses her vast experience in startup entrepreneurship and community engagement to lead our portfolio companies and fund investments to success. Previously, Cheryl was CEO of Fission Strategy, which brought Silicon Valley startup culture to the world’s leading causes and campaigns. She’s the co-founder of Attentive.ly, the first tech startup with a black female founder to be acquired by a NASDAQ company, the National Board Chair for Netroots Nation, a Senior Advisor for Astia and the first portfolio company board member of New Media Ventures.

Other sessions: Daily Kos/Netroots Nation Presidential Candidate Forum

my website

• Follow @ch3ryl