The Rise of the Candidate & Cause as Online Influencers and What It Means for 2020
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Friday, Jul. 12 4:30 PM (Eastern)
Ends: Friday, Jul. 12 5:30 PM (Eastern)
Room: 121C
Whether you look at AOC, DJT or Cardi B, it’s clear that digital personalities that create online communities are driving the direction of contemporary politics. While influencer engagement has been standard in corporate marketing for years, candidates and causes have lagged in cultivating the new grassroots leaders online who may look like Instagram foodie or fashion folks, local rappers on Twitter or unboxing YouTube vloggers who might also be in the demographics most interested in and impacted by progressive policies. This session will get you prepared to ID and recruit influencers that can expand and diversify your current organizing and fundraising online.
This is an intermediate to advanced-level training. You already have a social media practice and are looking to help your candidate, organizers and/or spokespeople engage at a new level.
Moderator
Cheryl Contee
Cheryl Contee is the award-winning CEO and co-founder of Do Big Things, a digital agency that creates new narrative and new tech for a new era focused on causes and campaigns. She is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Cheryl was a co-founder of social marketing software Attentive.ly at Blackbaud, the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. Her prior company Fission helped write the early source code for Crowdtangle, earning sweat equity in a successful social enterprise startup acquired by Facebook in Dec 2016. Cheryl is proud to be a co-founder of the tech inclusion initiative #YesWeCode.
Other sessions: Daily Kos/Netroots Nation Presidential Candidate Forum