Next Level Content Creation and Optimization

Next Level Content Creation and Optimization

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Saturday, Jul. 13 1:00 PM

Ends: Saturday, Jul. 13 2:00 PM

Room: 121B

It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing content tells them. This session is equal parts art and science. We’ll improve your search rankings, attract more of your target audiences, and convert a higher percentage of them by finding the content that inspires visitors to take action.

This training is best suited for those with experience in website management, content creation, and digital analytics.

Moderator

Eric Pratum

Eric Pratum

With 16 years of experience, Eric leads Bigwidesky’s digital practice, specializing in strategy and analytics for story- and data-driven brands. He is driven to take a brand’s intentions and create a model by which that brand can measure its influence.

Eric came to the marketing world after earning his MA in Germanics from Portland State University and an MBA from Western Washington University. His study of language led to an interest in systems and data and inspired an early career focus in data-driven marketing and analytics. Having taught himself the nuts and bolts of modern marketing, such as code, Eric’s career expanded into how to use these systems and channels to achieve specific goals, into marketing strategy.

Eventually he delved into complex multi-channel projects and systems development. He established an online auction system for RunningShoes.com, managed e-commerce websites for Hilton and eventually crafted Microsoft’s social media analytics practice.

In more recent years, Eric led digital strategy for a 200-person, 1,600-client agency and has been a featured speaker for a number of conferences and organizations including the Data & Marketing Association, the Association of Fundraising Professionals, Full Sail University, and more.

Other sessions: Digital Lessons from 100 Activists

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