Get Tested: How to Run an Optimized Email Program

Get Tested: How to Run an Optimized Email Program

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 13 2:15 PM (Eastern)

Ends: Saturday, Jul. 13 3:15 PM (Eastern)

Room: 120A

Every email list is a special unicorn—so how do you know what messaging motivates your supporters? What subject lines grab their attention? How do you write the most engaging copy? And are graphic emails really all that? The answers to all of those questions—and more—are an email test away. In this session, attendees will learn the basics of email writing and testing, including crafting copy and testing its effectiveness, what makes an effective email test, what tools they need to start testing, best practices, how to analyze the results of a test, and how to apply those lessons to future emails.

This training is for those who may be relatively new to email but want to improve their game and launch an effective testing program.



Malinda Frevert

Malinda Frevert

Malinda Frevert has 11 years of experience doing digital work for candidates, electoral groups, and advocacy organizations.
She began her career organizing farmers and ranchers agains the Keystone XL pipeline for BOLD Nebraska, has worked for campaigns in Minnesota and Ohio, ran the email program at EMILY’s List for four years, and was deputy digital director of the DSCC. She’s been managing teams for 5 years.
She currently works as the Managing Director of Fireside Campaigns.

Other sessions: Manager Confessions: Somehow We Manage

Damien Shirley

Damien Shirley

Damien (he/him/his) is the Email Director at Middle Seat.

Damien has served as an email strategist and thought leader in the progressive digital space for more than a decade, working with a diverse array of organizations to build and launch successful, award-winning email campaigns.

He has worked with progressive campaigns and organizations focusing on a wide array of issue areas that include progressive political advocacy, environmental conservation, reproductive rights and gender equality, racial equality and social justice, public health, and animal welfare.

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