Using SEO for Social Change, Profit and Fame

Using SEO for Social Change, Profit and Fame

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Thursday, Aug. 2 3:30 PM (Eastern)

Ends: Thursday, Aug. 2 4:45 PM (Eastern)

Room: R04

SEO is straight-up magical. It’s free, easy and can drive millions of visitors to your website. We’ll show you how we used SEO to secure top Google placement for almost any voting-related search, allowing us to run the largest—and cheapest—voter engagement program in America. During the training, you’ll learn five things you can immediately do to your website to improve your search engine ranking and reach more visitors without spending money. This is an intermediate to advanced level training for people who love the internet, love user-generated content, know HTML and have administrative access to at least one website. Bring your laptop so you can get under the hood of your website and start making changes.

Trainers

Debra Cleaver

debra.cleaver

Debra Cleaver has been working at the intersection of technology and democracy since 2004. She is the founder of VoteAmerica, Vote.org, ElectionDay.org, Long Distance Voter, FutureVoter.com, and Ready Set Vote. She’s an alum of both Y Combinator and Pomona College, a former DRK distinguished entrepreneur. She frequently speaks at relevant conferences nationwide, including SXSW, Harvard Law, the Harvard School of Government, University of Michigan, and the SUMMIT Ideas Festival. Debra’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more.

Other sessions: Everything You Know about Voter Turnout is Wrong

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