The Facebook Algorithm: Friend, Not Enemy
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Saturday, Aug. 4 10:00 AM (Eastern)
Ends: Saturday, Aug. 4 11:15 AM (Eastern)
In recent months, Facebook has made some significant changes to their NewsFeed algorithm. To many, this is nothing but frustrating, but data shows that if you understand how the algorithm works, you can better optimize your content to keep your community coming back for more. In this training, we’ll dig deep into the Facebook Algorithm including why it exists, changes made in the last few months and strategies to help you deliver content that your community wants—turning the dreaded algorithm updates into your best friend.
Trainer
Beth Becker
Beth brings 20+ years of communication and marketing background to politics where she has consulted for numerous House campaigns, non profits and unions. Beth travels the country doing 2 and 3 day digital organizing trainings and working with clients on implementing a digital strategy that respects their organizational goals. As a contributing blogger at epolitics.com and avid activist, Beth shares her knowledge to help the progressive movement use digital with offline to win. In her downtime she can be found at the nearest shoe store, a Nats game or country concert.
Other sessions: Social Listening Matters: How Understanding the National Conversation Will Help Us Win in 2018