F**k Petitions: How to Do Principled and Personalized Digital Work in an Increasingly Crowded Online Space

F**k Petitions: How to Do Principled and Personalized Digital Work in an Increasingly Crowded Online Space

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Saturday, Aug. 4 3:00 PM (Eastern)

Ends: Saturday, Aug. 4 4:15 PM (Eastern)

Room: R01

We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time. We’ll talk about using data and digital tools in a way that ensures that you’re having the right conversation with the right person at the right time while expanding your reach and relationships. And, lastly, we’ll run through how to build a team that reflects the digital principles you’re developed.

Trainers

Vanessa Butterworth

Vanessa Butterworth

Vanessa currently works at SEIU 1021 as their (first ever) Lead Digital Organizer where she is focusing on embedding digital strategy into their robust field organizing program. She has been a digital strategist, trainer, and consultant for the past decade across movements. Vanessa believes in order to be more equitable, effective, and efficient in the digital space, it’s important for organizers and communicators to come together to skillshare, discuss learnings, brainstorm, and network. When we stop asking each other questions and pushing to be better at what we do, we lose important battles for a better world!

Vanessa is originally from Mississauga of the New Credit Territory also known as Ontario, Canada — but now live in Oakland, California on Ohlone Territory.

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