Session Type(s): Training
Training Tag(s): Advanced Digital Organizing
Starts: Friday, Aug. 11 9:00 AM
Ends: Friday, Aug. 11 10:15 AM
Room: Embassy F
Digital-driven movements succeed through the power of people. Dale Carnegie was right: It’s important to make friends in order to persuade people effectively. The game has changed and a reality TV star has become the most successful online influencer in history as the leader of the free world. Silicon Valley startups and major corporations have understood the power of microinfluencers for years. Learn how you can use free or low cost tools through platforms like Hootsuite and Instagram to build relationships with those people who have reach and relevance in key communities. We’ll show you how you can use cutting edge techniques in influencer engagement and smart segmentation to get the right message to the right person at the right moment for maximum outreach, organizing, and advocacy.
This is an advanced training best suited for those who are using social media for a campaign or organization.
Cheryl Contee (@ch3ryl), CEO at Fission Strategy and co-founder of Attentive.ly, specializes in helping non-profit organizations and foundations use social media to create social good. Cheryl co-founded #YesWeCode with Van Jones and Amy Henderson to help low opportunity youth to become high quality technologists. She was also the co-founder of Jack and Jill Politics, writing as “Jill Tubman” on one of the top black blogs online. She has over 15 years of award-winning interactive expertise. Cheryl has appeared in the Washington Post, New York Times, San Francisco magazine, C-SPAN, BBC, Current TV, MSNBC and CNN, among other media appearances. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.