Session Type(s): Training
Training Tag(s): Advanced Digital Organizing
Starts: Friday, Aug. 11 9:00 AM (Eastern)
Ends: Friday, Aug. 11 10:15 AM (Eastern)
Room: Embassy F
Digital-driven movements succeed through the power of people. Dale Carnegie was right: It’s important to make friends in order to persuade people effectively. The game has changed and a reality TV star has become the most successful online influencer in history as the leader of the free world. Silicon Valley startups and major corporations have understood the power of microinfluencers for years. Learn how you can use free or low cost tools through platforms like Hootsuite and Instagram to build relationships with those people who have reach and relevance in key communities. We’ll show you how you can use cutting edge techniques in influencer engagement and smart segmentation to get the right message to the right person at the right moment for maximum outreach, organizing, and advocacy.
This is an advanced training best suited for those who are using social media for a campaign or organization.
Cheryl Contee is the award-winning CEO and co-founder of Do Big Things, a digital agency that creates new narrative and new tech for a new era focused on causes and campaigns. She is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Cheryl was a co-founder of social marketing software Attentive.ly at Blackbaud, the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. Her prior company Fission helped write the early source code for Crowdtangle, earning sweat equity in a successful social enterprise startup acquired by Facebook in Dec 2016. Cheryl is proud to be a co-founder of the tech inclusion initiative #YesWeCode.