Fundraising 101: Donor Research and Baller Asks

Fundraising 101: Donor Research and Baller Asks

Session Type(s): Training

Training Tag(s): Basic Digital Organizing

Starts: Thursday, Aug. 10 9:00 AM (Eastern)

Ends: Thursday, Aug. 10 10:15 AM (Eastern)

Improving your fundraising is critical, whether you’re running a small grassroots campaign or running for office. Our exercise-based curriculum will help you learn hands-on how to research donors and ask for money more effectively. And when progressives can raise more grassroots dollars, we win more. It’s that simple. This training received rave reviews at Netroots Nation last year, and we’re excited to offer it again!

This training is for all audiences. The training is geared toward beginners and includes basic information on grassroots organizing and campaigns.


Lucy Sedgwick


Lucy Sedgwick is the Training Director for the Progressive Change Campaign Committee where she coordinates trainings for hundreds of candidates running at the local, state, and federal level. Prior to this, Lucy served as the Associate Director of the Training Center of The Public Interest Network, where she oversaw internal trainings for their 500+ staff. Previously, Lucy worked as an Assistant Organizing Director for Green Corps, the Field School for Environmental Organizing. In this position, Lucy helped to run their classroom training, directly managed several teams of organizers, and developed and led field campaigns on behalf of partner organizations, including Green Corps’ successful partnership with New Yorkers Against Fracking to convince Governor Cuomo to ban fracking in New York State. Lucy received a bachelor’s degree from Brown University and resides in Denver, Colorado with her wife Charley and lab mix Perseus.

Other sessions: Building an Effective Volunteer Army

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