Democratizing Digital Ad Tech to Empower Campaigns Up and Down the Ballot Using

Democratizing Digital Ad Tech to Empower Campaigns Up and Down the Ballot Using

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Friday, Aug. 11 9:00 AM (Eastern)

Ends: Friday, Aug. 11 10:15 AM (Eastern) brings the targeting technology from the presidential and federal level down to the most local of races. Down-ballot candidates and issue campaigns should be empowered to utilize the same cutting-edge technology available larger campaigns in order to reach registered voters wherever they go online—and makes it easier than ever. In this training we will talk about how to create, place, and evaluate your digital advertising campaign. We will show you our integration with NGP-VAN’s Votebuilder, allowing you to choose a targeting option that is best for your campaign’s needs and budget.

This training is for all audiences. The platform is built to be accessible to all campaigns of any budget or technical expert.


Amanda Coulombe


Amanda is the General Manager of Organizing at NGP VAN. Previously, she spent five years in the Product department, working with national and international clients to improve and develop new features that help campaigns and organizations maximize NGP VAN’s organizing tools to win in the field. Amanda believes strongly in marrying new technology with traditional organizing best practices to achieve efficient, grassroots-driven field campaigns. She has also spent more than a decade working in field and get out the vote (GOTV) operations on local, state, and national campaigns. Most recently she served as the Statewide GOTV Director for both Senator Elizabeth Warren and Senator Ed Markey in her home state of Massachusetts.

Other sessions: Cracking the Code of the 2018 Midterms: Organizing Tools to Win Down Ballot

Jesse Juntura

Jesse Juntura is DSPolitical’s Account Executive responsible for managing all accounts through the self-service platform,
Prior to joining DSPolitical, Jesse worked for the Maine Migrant Education Program, creating strategies for locating migrant farmworkers and their children who may be in need of additional educational services. Before that, Jesse worked for Representative Mike Michaud of Maine’s 2nd Congressional district.

Jesse was born, raised, and educated in Maine, having grown up in the Lewiston/Auburn area and having received his B.A. from Colby College in Government and Global Studies in 2016.