Session Type(s): Training
Training Tag(s): Master Class
Starts: Friday, Jul. 17 12:00 PM (Eastern)
Ends: Friday, Jul. 17 1:15 PM (Eastern)
Room: 226 C
The Master Class program is focused on the specific tools that organizers use every day, and helping intermediate users become efficient, effective power users. Feel free to bring tool-specific questions to the session.
Twitter is the place to share your views, campaign for issues that matter to your community and hear rallying cries from your supporters. Its real-time, public and conversational platform has made Twitter a global town hall and positioned it as a vital platform for campaigns. Twitter’s Promoted Products enable you to amplify your content and get it in front of the right audience in an efficient and effective way. Join Twitter’s Politics and Advocacy Account Executive, Megan Dorward, to learn ways to integrate Twitter’s suite of Promoted Products into your paid messaging strategy. Topics will include: targeting deep-dive, creative beyond 140 characters, objective-based campaigns, direct response capabilities, video integration, Tweet syndication and campaign best practices.
Megan Dorward is a Senior Account Executive on Twitter’s Politics and Advocacy team in Washington, DC. In this role, Megan works with political groups, candidates, coalitions, trade associations, and government entities to guide their social strategy and share ways to include Twitter’s Promoted Products in their paid messaging.
Megan has worked in political and advocacy media in Washington for five years, previously with Politico and National Journal. Prior to moving to DC, Megan worked as media planner at Starcom MediaVest Group in New York. She is a graduate of the College of William & Mary and a proud alumna, staying involved with the College through her work on the Annual Giving Board of Directors.
Megan hails from Newtown, Pennsylvania, and in her free time, she volunteers with the Junior League of Washington, sails with DCSail, and is a lifelong student at the Washington School of Ballet.