Master Class: Nationbuilder

Master Class: Nationbuilder

Session Type(s): Training

Training Tag(s): Master Class

Starts: Saturday, Jul. 18 11:30 AM (Eastern)

Ends: Saturday, Jul. 18 12:45 PM (Eastern)

The Master Class program is focused on the specific tools that organizers use every day, and helping intermediate users become efficient, effective power users. Feel free to bring tool-specific questions to the session.

The NationBuilder Master Class will cover five areas of recent innovation that can give you a decided digital organizing advantage:

  1. New tools that allow you to access social media engagers of your peers, opponents, and major national political figures within your own database, and turn them into your donors and volunteers.
  2. Advanced tactics for giving everyone in your community their own personal page within your own site, incentivizing them to share, and how this can greatly multiply your reach.
  3. Major upgrades to online directories to allow members to connect digitally with other members of your community.
  4. New “liquid templating” allowing for super-personalization of blast emails.
  5. Advancements in data sharing between friendly organizations and political parties with one simple click, while protecting privacy.


Robin Alberts-Marigza

Robin Alberts-Marigza

Robin Alberts-Marigza is a Lead Organizer at NationBuilder where she focuses on organizing cities throughout the South.

Prior to her current position, Robin served as the Campaign Manager for Congressman Jim Cooper (TN-5), where she developed and implemented a winning campaign strategy for one of the lone congressional Democrats in the South. During her tenure, she raised $1.7 million and increased the number of contributors by 35 percent.

Previously, Robin worked as the Campaign Manager for Jeff Yarbro for State Senate (Nashville, TN).

Robin is a native of Nashville, TN, a graduate of Tufts University in Medford, MA. She currently lives in Los Angeles, CA with her cat Manny, named after her favorite boxer, Manny Pacquiao. Last year, she competed in two triathlons and one day hopes to bike and travel around the world. When she’s not organizing, you can find her near the beach eating seafood by the pound.

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Michael Moschella


Michael Moschella is the Vice President of Organizing, Politics & Advocacy at NationBuilder. He has been at the forefront of the leadership development and civic engagement community for over a decade.

Prior to joining the team at NationBuilder, Michael served as Chief Organizer and Political Director for the Truman National Security Project and the Center for National Policy.

In addition to his work at Truman, Michael is a founder and current Secretary of the Board of Directors of New Leaders Council, which runs 30 highly selective civic leadership training institutes across the country.

Michael is a native Bostonian, a graduate of Cornell University School of Industrial and Labor Relations and Boston College High School, and is a huge Boston sports fan.

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