Email Campaigns that Engage Activists, Raise Money and Move Your Mission
Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Jul. 16 5:15 PM (Eastern)
Ends: Thursday, Jul. 16 6:30 PM (Eastern)
Email programs often have conflicting priorities: budgets need to be met, activists are waiting to be engaged and you have to keep working to meet your organization’s mission goals. This training will help you develop strategies and tools to achieve all these goals with a cohesive email program. You’ll learn how to set the goals of your program, analyze data and develop a robust messaging calendar—including rapid response!—that helps you succeed.
Trainers
Allyson Goldsmith
Allyson is currently an Online Associate with M+R and is excited to be working on digital strategy for a variety of nonprofit clients. Allyson has managed digital programs for Nothing But Nets and the National Organization for Women. She was responsible for the organizations’ email and testing programs, websites, social media platforms, and analytics. Through creating a testing program for the National Organization for Women, Allyson was able to improve their email fundraising by 22.5% and doubled their advocacy response rate in under a year.
Other sessions: The Online Lab: Perfecting Your Outreach Through Email Testing
Colleen Hutchings
Colleen manages the online fundraising programs for clients including AAUW, Mayo Clinic and Alley Cat Allies. Prior to joining CCAH she worked on the email programs for NARAL Pro-Choice America, the Democratic Senatorial Campaign Committee, EMILY’s List and EWG. During her tenure, EWG’s online fundraising grew 700 percent and saw the email program play a critical role in major market change victories. Colleen Also has a strong public speaking record including conducting trainings at Netroots Nation, NTC and the Fuse Conference (formerly Salsa Community Conference). When not managing engaging, money-raising online campaigns, Colleen can be found performing modern dance with the DC-based company DancEthos.