Allyson is currently an Online Associate with M+R and is excited to be working on digital strategy for a variety of nonprofit clients. Allyson has managed digital programs for Nothing But Nets and the National Organization for Women. She was responsible for the organizations' email and testing programs, websites, social media platforms, and analytics. Through creating a testing program for the National Organization for Women, Allyson was able to improve their email fundraising by 22.5% and doubled their advocacy response rate in under a year.